Blog

Call to Action – Very Important for Any Email Marketing Campaign

avatar

MailFresh.com: .. |

November 19th, 2012

post-1 If you are looking for a sure-fire (and quickest) way to increase your revenue, it is to include a call to action in your newsletters. For those who are not familiar what call to action is, let's give it a clear-cut definition on what this means:
post-2 Call to action, or CTA, is a button, banner, or text on contents (like website, emails, or newsletters) that are meant to encourage or provoke a reader to click it and continue on to the conversion funnel. This is very important because this determines whether or not a potential customer would end up purchasing or not.
post-3 So with that definition itself, you'd probably understand now why this is important in any email marketing campaign. While you can always send them updates and news about what's hot and what's not, you need to keep your customers engaged and have them actually purchase something from your business every time they see your email! That's where call to action comes in.
post-4 So with that definition itself, you'd probably understand now why this is important in any email marketing campaign. While you can always send them updates and news about what's hot and what's not, you need to keep your customers engaged and have them actually purchase something from your business every time they see your email! That's where call to action comes in.
What kinds of call to actions have worked for you so far? We love to hear your thoughts!

Free Account

Get Started With a Free Account Sign up in 30 seconds. No Contracts or Credit Cards Required.

Newsletters

Free Email Quickstart

  • One of our email experts will set up your first campaigns, import your contacts, and send your first campaign.
  • Facebook Community
  • Twitter Blender
  • Youtube Channel
  • Blog

WE'RE CLOSED for (Hours: 8AM to 5PM EST)

Subscribe