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First Three Emails – Considered as the Most Important Ones!

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MailFresh.com: .. |

October 31st, 2012

Grabbing the readers’ attentions is the main goal of each and every marketer who is sending out email campaigns or newsletters. If the emails look sloppy, dull, and unappealing, subscribers will definitely not react to it. There would even be a big chance that of them opting out! So if you are an email marketer, you have to make sure that you are creating something that is attractive, noteworthy, and most important of all, attention-grabbing, rather than just filling your subscribers’ inboxes with something they won’t even bother reading.
The first email should be the main focus of advertisers. This is very important since this is the only opportunity for a business to introduce itself, and show its potential customers what it offers. As a rule of thumb, start with the best foot forward. However, marketers don’t know that the secret does is not the first email alone. It’s actually the first three emails that are the most vital to any email campaign.
The first one is obviously an introduction of the business profile. Advertisers can use the first email to show some of their best products and services without being too flashy. Plus this is also the best time to ask permission from recipients if they wish to receive future updates and newsletters.
Once consent has been received, the next one should be a follow-up explaining the advantages of being a subscriber, like being able to receive special discounts or exclusive events once subscribed.
Last but not the least, the email should include an introduction on what people can expect to see as long as they stay as a fan or subscriber.
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