Make Your Email Marketing Efforts Up to Date

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November 18th, 2014

The online world has seen quite a lot of changes in the last few years, such as the growth of social networking sites, which is why many think that the tried and tested method of email marketing is already dead. This of course is not true, email marketing is still very much alive and an indispensable part of any online marketing effort. However, to keep up with the changes, you need to know a few tricks.

Going Mobile

Going Mobile

Mobile devices have become some of the most popular gadgets in the last few months. And they are not just phones anymore, as many newer smartphone models allow users to do a lot of things, including checking emails. With that, you have a wider avenue to do your email marketing campaign.

Be aware that email marketing for mobile devices is different from doing it for desktop computers. For one, you have a smaller screen to play around in. Instead of going all fancy with your email’s layout, it would be best to keep your content as simple as you can to fit it into the smaller screen. Avoid an overly long email as people are often put off by having to scroll through a lot of texts on a small screen.

Make the Most Out of Social Networking

Make the Most Out of Social Networking

This might seem contradictory with all the talk that social media marketing has replaced email marketing. But as we all know, email marketing is still very much alive, and if you want to get more out of it, linking your email marketing campaign to your social media websites is certainly a good idea.

The tricky part is of course getting people to go from the socials to your email campaign. By creating exciting social contents, you will be able to convince the audience to subscribe to your email newsletter. Also remember that your email marketing campaign should also point people back to your socials for more information.

Shifting Your Email Marketing’s Focus

When you first hear the term email marketing, your initial thoughts would be all about sales. However, to make your campaign more attractive to your audience, you have to shift your focus. Instead of trying to bombard them with “Buy it now!” signs, you would fare better by giving more information as to why the product is a worthy purchase. Of course, don’t forget to provide an easy to access link to a page specifically for purchases.

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