Blog

2 Main Advantages of Double Opt-Ins

avatar

MailFresh.com: .. |

April 16th, 2013

post_1

When it comes to lists, it's quality (list quality) over quantity (list size) for email senders. But quality wins as the Email Service Provider's IP reputation is on the line. Double opt-ins offers these advantages:

post_2

It promotes quality of opens and clicks, and prevents high bounces and unsubscribes

Double opt-in lists have a lower unsubscribe rate than single opt-in lists because only users who are really interested in what you're offering will sign-up. Its two-step process also prevents high bounce rates, blacklisting, and spam traps.

post_3

Double opt-in lists have better open rates and it offers more security

Double opt-ins promotes unique opens. It also registers multiple opens per subscriber. And these opens mean more conversions. As for security, consumers are wary about their privacy being compromised. People know that their personal data can be easily compromised via spamming. The double opt-in system ensures that subscriber’s data are secured.

Email Tips Delivered
Subscribe to RSS Feeds
Follow Us
Comments

avatar Repairdisk manager server license b 100 499 maintenance... Very good article! We are linking to this particularly ...

avatar [...] Try MailFresh for FREE and sign up for a Free Email Plan. You can also schedule a Free Email Consultation wit...

avatar [...] your business, you can visit the official website at www.mailfresh.com. Try MailFresh for FREE and sign up fo...

Archives

Free Account

Get Started With a Free Account Sign up in 30 seconds. No Contracts or Credit Cards Required.

Newsletters

Free Email Quickstart

  • One of our email experts will set up your first campaigns, import your contacts, and send your first campaign.
  • Facebook Community
  • Twitter Blender
  • Youtube Channel
  • Blog

WE'RE CLOSED for (Hours: 8AM to 5PM EST)

Subscribe